... is that by seeing power consumption occur in real time consumers change habits and use power prudently when they know how much it's costing. There are, the manufacturer advises, numerous independent research studies which verify the savings people realize when empowered to make cost-effective choices . For those that are "green" conscious, a precise sense of electrical consumption will be of interest because, again, Power Cost Monitor acts as constant testimony of energy use.
Getting started: Power Cost Monitor consists of two parts. One component affixes to the meter located outside your house and reads the gobbledygook that none of us can comprehend and transmits that to the second component kept in your house. This second component is a compact, wireless, digital LCD screen which clearly displays electricity consumption in a comprehensible format. Power Cost Monitor affixes to your meter easily tools to most common meters used in North America such as those made by GE, Westinghouse etc. which are compatible with Blue Line Power Cost Monitor. To be sure, see the list of compatible meters here: 
What you will see is whole house, cost of individual appliances and changes as an appliance is activated or turned off. For instance, in the morning simply place the portable display on your vanity while viewing whole house consumption, then activate your hair dryer to observe real time change in dollars and cents. Apply this to your oven, clothes dryer, air conditioner, dehumidifier and the like to gain instant knowledge of how you can save money in the range of 18% monthly on your power bill. Power Cost Monitor BLI-2800 will also forecast usage for 30 days based on current consumption. The LCD display will also present consumption by the Kilowatt-hour, same as your local utility, if you wish to view that instead. Shows the operating costs of your household usage accurate within 99% .
Additionally, BLI-28000 will display outdoor temperature; has sleep function to preserve battery life; shows current time; low battery indicator, viewable on large easy to read LCD display. The counter top display , about the size of small clock, is portable, wireless and has a 100 foot range so you can move it from place to place with ease.
Unique to the industry, Blueline Innovations uses patented technology developed in Canada and embraced by numerous utilities in the USA and Canada who've eagerly partnered with Blueline to provide Power Cost Monitor to their customers. Recently the Canadian province of Alberta has begun a project which studies 300 homes using the Power Cost Monitor to establish better understanding of common household power usage and customer interaction related to savings and conservation.
Why would electric utility companies want to reduce power usage of their customers ? Because lower consumption means less demand for new electricity sources and allows more customers to obtain electric power.