Score Golf Magazine, July, 2004.
Does it work?
-Reviewer: Kevin Hobbs, a 15-handicap from Port Perry, Ont.
I tested this product at two courses I know to have cow pasture-like rough. I found these glasses immediately beneficial when trying to find lost or errant tee shots. Of course it's still important to keep your eye on the ball and it's flight path so you have a general idea where to look, but I found once I was in the rough and looking for my ball the process of finding it was sped up immensely. With this product in hand I felt I could be more aggressive off the tee because I wasn't as worried about losing balls in gnarly rough, something every golf has had to experience at one time or another.

Fairways - New Products, Mid-Summer, 2004.
Visiball - Golf Ball Finders
Lost balls are a pain. Notwithstanding the penalty strokes, searching for them contributes to slow play and then there is the cost of replacing them. With Visiball - Golf Ball Finders, Players stand a better than ever chance of finding lost balls, their own and plenty of others too. The specially designed glasses filter out most of the colour and provide a grayish blue shading to everything you see. The reflecting off of white objects appears to glow through the lenses making balls stand out from the surrounding vegetation and grass.

Turf & Recreation Magazine (Industry Publication), May 2004
Golf course superintendents will also appreciate new ball-finding glasses.

Primarily used for their ability to speed up play, the glasses also have the potential to prevent balls from getting chopped up by rough mowers or getting caught in the workings of maintenance machinery.

Individual golf courses benefit because the glasses help speed up play. Feedback from pro shops that carry and encourage use of the product suggest rounds have been shortened by an average of 12 minutes.

The National Post
A gimme: Marilyn Costello,left and Linda Penhale think they have a shot at a winner. They hold the exclusive distribution rights in Canada for wraparound eyeglasses that help golfers see a ball that has gone astray.

The Toronto Sun
Linda Penhale, left, and Marilyn Costello find golf balls using special goggles.
Sales are through the roof.

Other market opportunities are also emerging. Visiball has proven to be a popular corporate gift when the carrying case is embossed with the logo of such clients as Carlson Wagonlit, Microsoft, McCarthy Tetrault, Guardian Capital, Bennett Jones, and Fasken Martineau

Ottawa Citizen - Front Page Story - March 6, 2004.
"High-tech Glasses Help Duffers Find Errant Shots"
The glasses have already scored points with players, golf stores and golf pros with sales reaching 25,000 shortly after being introduced. Pro Golf on Carling Avenue and Chuck Brown Golf are two retail outlets selling the eyeglasses. Shannon Brown, a co-owner of Chuck Brown Golf on Somerset Street, said the product is a hit with golfers frustrated after years of losing dozens of golf balls in the tall grass or in the woods"

Toronto Life Magazine - "Finders Keepers"
Golf is somewhat silly: fully grown people whack a tiny ball with a stick, only to lose sight of it once they are successful. But with these clever new Golf Ball Finders, at least lost golf balls needn't be a recreational hazard.

Sales Promotion Magazine - Holiday Gift Ideas
Anyone who read comics as a child will remember the ads that ran in the back of the books hawking the genuine X-Ray glasses. All it took was a money order for $1.25 and six to eight weeks and you'd have a pair. The only problem was they didn't really work. Visiball Golf Ball Finders, an all-Canadian invention recently featured in Report on Business Television that are oddly reminiscent of the old comic novelty, except these ones work.

CBC Radio" With each mighty swing of the golf club, the inevitable danger of losing that tiny ball in the rough grows. But there are three guys in New Brunswick who don't have to worry about losing their balls anymore. They've invented special eyeglasses. Tom Chapman came up with the idea."